Perilly's Side-Opening Pack

This has been the Perilly's black box of the original full filters ( of 25 stcks )

just before being converted into the following side-opening pack that is

finally called Pall Mall

Close-up view of the claim on the side-opening pack!

Pall Mall all the while only retail up to 20 sticks in their packs
until it took over Perilly's 25 sticks and
later it also produces the 23 stick packs!
They also had the Perilly's menthol taste transitioned as well.