PALL MALL shedding it's own skin!

2009 has been the year of change for many cigarette companies and it's brands.

PALL MALL, after acquiring the 2 brands, Matterhorn and Perilly's,

has also been very rigorously shedding it's skin for a new image!

Yes, always something new from PALL MALL.

See the top with it's peeling covers and below it's new packings.

The 3 basic flavors of 20 sticks.

This is a close up view of the new packs ( 20 sticks )

and as usual the marketing card that's enclosed inside the box.

And it is trying to remind smokers that the taste is still the same after the change!

This has been a note of change on PALL MALL 20 stick packs of 3 flavors

PALL MALL - all the 23's

After the take-over and transition of Perilly's 25's,

 PALL MALL finally decided on producing only 23's

and those are the ranges of flavors that came about.

The original black box of Perilly's in the end has disappeared from the shelves!

Over the year ending 2009, following the New Directive Policy,

alot of changes has came about within PAL MALL on their packagings.

 I'll need to reshoot some photos on the arrangements before

I do my next posting about the transition.

Perilly's Finale

After the previous bLoG on it's original full flavor

( the black box that turned side-opening pack ),
we not only see the transition of it
( note the small name of with PALL MALL below Perilly's logo ),
but this would also be the last we've seen of Perilly's Menthol 25 sticks!

And the following original packs has also followed it's tragic ending

after being transitioned into PALL MALL

It really is a pity of a brand that's been around for quite a decade.

And so does it's 100's king size! But looks like Pall Mall won't be

producing the 100's at this moment.

As it is that has happened to the Menthol of Matterhorn's 100's

Well, I sure hope one day they'd make a comeback like what KENT did!

Goodbye to my one time favorite, Perilly's!

Perilly's Side-Opening Pack

This has been the Perilly's black box of the original full filters ( of 25 stcks )

just before being converted into the following side-opening pack that is

finally called Pall Mall

Close-up view of the claim on the side-opening pack!

Pall Mall all the while only retail up to 20 sticks in their packs
until it took over Perilly's 25 sticks and
later it also produces the 23 stick packs!
They also had the Perilly's menthol taste transitioned as well.

The Transition of Matterhorn

Before presenting the Perilly's side-opening packs, the following marks the end of a very old menthol brand, probably the only brand that sell alongside the strong SALEM menthol - the Matterhorn. It has been called the old man's cigarette. But it has it's ending, finally beaten out of the market by SALEM!

However, Pall Mall has taken the liberty of taking over the company and "converting" it into a new breed of Pall Mall - menthol flavor. Originally of course Pall Mall already has it's own menthol. But why it is doing this the reasons I have not known.

In the recent years there have been some take overs as well. Cigarette brands do tumble! I still remember in the early 80's, I used to smoke Rothmans of Pall Mall, the 100's king size. That was their trade mark of King Size cigarettes - the one and only perhaps! And almost every smoker knows! But today, Rothmans is Rothmans and Pall Mall is what it is now!

The following box shows the new transition of Matterhorn

with it's name shedding off into Pall Mall menthol.

The content of the special box that marks the new Pall Mall menthol

The complete view of the convertion of Matterhorn into Pall Mall

Well, I am glad I'm one of the proud owner of this special release during it's take over. But sad to say I have the only holding box of Matterhorn on my collection! I should have more than one, normally prefered!