MILD Seven once No. 1

Well, after some time of considerations,

I suggested to myself on writing up on

the current month's Showcase of the Month instead of 

on the following month.

So here goes MILD Seven.

It has been No.1 in Asia.

Sometimes I just wonder who really is number ONE, do you?

Anyway, that's what it says on it's card.

They can't be self-proclaimed, can they?

That was said In 2008 anyway. 

A year where it produced this new logo - it's transition.

And it's packs in hologram.

And the special counter display set ( 14 stick packs ) is the  

Showcase of this month!

Close up view from the special limited edition pack of 20's

MILD Seven, well-carried by it's charcoal filters fame

Hope you like the view!

I'll be writing on MILD Seven before the month

wraps up for another showcase for November.

And I have not given a thought as to which ciggy yet!
I'll be seeing you soon!
Thanks for dropping by!

PALL MALL - before the new Policy

Before PALL MALL went into ther final transitions

to cope with the New Directive Policy,

there were quite a handful of packagings that was retailed.

This packaging in the midst of 2008 was one of them.

( top front view of the packs - comes in 4 flavours, 20 sticks )

It wasn't a limited edition but it only lasted for a short period.

The flip side of the packs

Hope you eNjOy this collection!

The Transition of Matterhorn

Before presenting the Perilly's side-opening packs, the following marks the end of a very old menthol brand, probably the only brand that sell alongside the strong SALEM menthol - the Matterhorn. It has been called the old man's cigarette. But it has it's ending, finally beaten out of the market by SALEM!

However, Pall Mall has taken the liberty of taking over the company and "converting" it into a new breed of Pall Mall - menthol flavor. Originally of course Pall Mall already has it's own menthol. But why it is doing this the reasons I have not known.

In the recent years there have been some take overs as well. Cigarette brands do tumble! I still remember in the early 80's, I used to smoke Rothmans of Pall Mall, the 100's king size. That was their trade mark of King Size cigarettes - the one and only perhaps! And almost every smoker knows! But today, Rothmans is Rothmans and Pall Mall is what it is now!

The following box shows the new transition of Matterhorn

with it's name shedding off into Pall Mall menthol.

The content of the special box that marks the new Pall Mall menthol

The complete view of the convertion of Matterhorn into Pall Mall

Well, I am glad I'm one of the proud owner of this special release during it's take over. But sad to say I have the only holding box of Matterhorn on my collection! I should have more than one, normally prefered!