PALL MALL's marketing tool

Well, PALL MALL do have it's marketing tools and above is one such kind.

They are meant for their Retailers and it is to educate and keep them on track.

It also serves as a product training, to upkeep them on product knowledge and 

updating them on promotions

Such are workable choice of tools, the only one and it do helps even if they are 

just some small time shops or a counter sales stall as they will look in amazement 

of the products in print. I have known of some shop owners collecting these materials.

Some who don't, will willingly give them to me and for that I must oftenly patronize

their shops on one thing or another. Well, smoking was one option. :-)

As such, catalogs always come in attractive packages so as to make them get interested. 
Often enough they were given some bonuses too, like a free gift.
So, do I, one who also collects other type of product catalogs, brochures and gifts!.

Tomorrow marks the end of August and the Marlboro Intense will wraps up the showcase!

See you then! Hope you had a wonderful weekEND!